Monday, 22 July 2013


In just a few months, Today’s ESSENTIALS has won hearts with every day quality and value products no home should be without.

October 2012 new name for value

The brand new price-fighting Today’s ESSENTIALS range was launched at the end of October last year.
The first phase of the everyday household must-haves featured 16 products including bleach, washing-up liquid, toilet tissue, kitchen roll, cat litter, household wipes, sponge scourers, all purpose cloths, firelighters, table salt, kitchen foil and cling film.

January 2013 winning fans

With ESSENTIALS receiving enthusiastic praise from retailers and customers, we prepare for the second phase of the range to be launched.

February 2013 more fast sellers

Just a few months after launch customers were already repeat buying items and retailers were telling us the range was “going down a storm’. In February we launched the next phase of products including ESSENTIALS freezer bags, greaseproof and baking paper, garden refuse sacks and scented dog doo bags.

Look out for Today’s ESSENTIALS products in your local convenience store

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