Monday, 22 July 2013


It’s been a meteoric rise for Today’s Select, the premium Today’s brand. A hugely successful launch last year has been followed by a red carpet invitation to this year’s prestigious Grocer awards ceremony in Park Lane, London. Here’s how it happened...

November 2012 launch day

Today’s Select was launched to give you customers all the flavour and enjoyment of big brands at reduced prices. The first products in the range were biscuits to rival the big favourites including digestives, jaffa cakes and chocolate chip cookies. Today’s Select store cupboard items were also launched including tinned tomatoes and sunflower oil.

February 2013 quality wins

Select quickly wowed the shoppers and we speedily answered the call from retailers for more products. In February we launched Select fruit juices and carbonated drinks plus tinned kidney beans and sweetcorn and a delicious range of ready meals including chicken curry, chilli con carne, meatballs in tomato sauce and Irish stew. Customers loved the flavours!

April 2013 rave reviews

Twelve more Select products hit the shelves in April including tomato ketchup, brown sauce, mayonnaise, tea bags, tuna chunks, pineapple pieces, cranberry juice, baked beans and olive oil. Rave reviews for Select quality were coming in thick and fast.

May 2013 awards list

Select’s chocolate chip cookies make the finals of The Grocer Own Label Food & Drink Awards 2013! It’s a great achievement given the shortlist is drawn up by expert judges from a massive 803 entries.

Look out for Today’s Select products in your local convenience store.


In just a few months, Today’s ESSENTIALS has won hearts with every day quality and value products no home should be without.

October 2012 new name for value

The brand new price-fighting Today’s ESSENTIALS range was launched at the end of October last year.
The first phase of the everyday household must-haves featured 16 products including bleach, washing-up liquid, toilet tissue, kitchen roll, cat litter, household wipes, sponge scourers, all purpose cloths, firelighters, table salt, kitchen foil and cling film.

January 2013 winning fans

With ESSENTIALS receiving enthusiastic praise from retailers and customers, we prepare for the second phase of the range to be launched.

February 2013 more fast sellers

Just a few months after launch customers were already repeat buying items and retailers were telling us the range was “going down a storm’. In February we launched the next phase of products including ESSENTIALS freezer bags, greaseproof and baking paper, garden refuse sacks and scented dog doo bags.

Look out for Today’s ESSENTIALS products in your local convenience store